Brand Identity and Graphic Design
Hey there! Introducing myself, Alexey Shklianko – a 20-year expert from the graphic design world. As an ex-lecturer from the Belarusian State University's Communication Design department, my portfolio spans across multiple domains, particularly visual brand identity and packaging design. Holding degrees in Ethnology, Contemporary Art, and Visual Plastic Arts, my educational background has deeply enriched my design expertise.

From traditional corporate identities to progressive startups across various sectors including IT, finance and industry, I've championed creativity for all. My diverse experience is leveraged by a team of trusted professionals – from brand strategists to copywriters, illustrators to UI/UX designers.

Not limiting myself to a desk or one place, I take inspiration from the world's diverse cultures, architectonic elements and urban idiosyncrasies. Be it Milan, Helsinki, Copenhagen, or up in the air, my inquisitive spirit keeps me on the move, feeding my work with fresh perspectives.
Balancing creativity with purpose, I keenly identify the business problem at hand, preferring a strategic approach that values design and innovation. An active participant in local advertising festivals and marketing conferences, my talks often delve into topics like open-ended brand identity and liberating brand designs.

In my spare time, I lend my expertise to worthy causes like the Belarusian Community in Hungary and the Advertising Festival ADNAK, aiming to revive the use of the Belarusian language in advertising.

In essence, I am a designer who believes in meaningful creativity, exploration and in driving difference.

≈70
2019
Since
No. projects
abw.by
Brand Identity
The project began in 1993 with the newspaper "Autobusiness Weekly", the largest automotive print publication in Belarus. Until 2019, it provided car enthusiasts with news, reviews, test drives, and ads every Thursday.
Today, abw.by is an IT company with a team passionate about cars, creating IT products for motorists and sharing their expertise daily.
Uniflex
Brand identity redesign

Uniflex is a full cycle flexo printing house and one of the largest package printing companies in Eastern Europe.
Salmon Graphics
Brand Identity

Full service advertising agency.

Salmon
Brand Identity
Full service advertising agency.
Belatra.games watches
Product Design
Design of a limited collection of watches from Belatra.games and the Hvilina watch manufactory.
Belatra
Brand Identity
Belatra is a manufacturer of electronic entertainment equipment, operating systems and means of increasing profitability of casinos and game arcades.
Video by right.by
Catalize
Brand Identity
Turn your impact-driven idea into an actionable plan and a pitch deck in just 2 weeks.
Work done in collaboration with Emerge & Ultra
Adaptopia Warsaw + GNF
Brand Identity
av.by
Brand Identity
Logo and identity for the largest car resource in Belarus, which helps to sell and buy cars.
whitebird.io
Brand Identity
The cryptocurrency exchange service helps to legally sell or buy cryptocurrency using VISA cards quickly, simply and profitably.
Maskot 2019, 2020
Brand Identity
An updated version of the Mascot Automotive Award logo is displayed at the awards ceremony.
Not Only Coffee
Brand Identity
Not Only Coffee is an innovative place that combines a cafe and an event platform.
Richads digital product family
Brand Ecosystem, typeface
Reach new audiences and conversions with RichAds, a global self-serve ad network. Developed especially for performance-marketers.
Ronin
Logo and Identity
Identity for a Japanese restaurant in Minsk
Tagion
Work done in collaboration with The/Thirty7
Brand Identity
«We dream of a future where everyone has equal opportunities to participate in a fair economy. Today, we are actively building our dream - a modular, decentralised, scalable and secure network infrastructure for real human interactions. And the best part, is that we are building it together with you.»
«Our vision is to empower everyone everywhere to participate in a sustainable economic world, giving people free choices and long-term prosperity.
Our mission is to build an open, independent and sustainable monetary system and banking infrastructure governed as a Commons.»
dev.family
Corporate Identity
Custom web and mobile development
Intelligent solutions
Brand Identity
Hosting provider
hoster.by
Brand Identity
hoster.by is a cloud solutions and hosting provider that services over 60% of all Belarusian websites.
Magican
Art-direction, print design
Magicians and fairies: an advertising campaign for the financial institution.
Nature-Inspired Design
My project "Food to Live" was featured in the "Nature-Inspired Design" category of the Graphic Design Trends 2021 by Behance and Graphic Mama
Visa IMAX hall
Interiors & Architecture
Cinema Visa IMAX hall entrance design.
OK see
Brand Identity
OK stands for Oksana Kostikova, the founder of the OK see brand, specializing in searching for personnel in the IT field.
hoster.by – Luch watches
Product Design
Design of a limited collection of watches from hoster.by and the Luch watch factory.
WRW Solutions
Ensemble Inverspace
Rovsing
Dev.family Beer
Brand Identity
Poster design
Brand Identity
A young Ukrainian startup with Belarusian roots WRW Solutions offers services to construct complex and reliable wireless networks.
The new Draht project from Ensemble Inverspace is a collaboration of three guest composers and six musicians. In the poster's design, I needed to convey the plasticity of the music, the tension, and the expressiveness of each instrument.
Rovsing is a Danish company developing flight testing and simulation solutions for the aerospace industry. ESA, NASA, Airbus, Boeing, and a dozen smaller companies are among its clients.
All the beer has been drunk long ago: Double IPA and Wheat beer with a slight aftertaste of fresh-harvest Ecuadorian banana.
Packaging
Ensemble Inverspace
Platforma
Dev.family
Peak protein
Poster design
Brand Identity,
Product Design
Logotype
Brand Identity for Platforma Barber Space. The professional coworking space hosts over 190 barbers.
Box of instants is a new acoustic experiment by a group of innovative musicians from Ensemble Inverspace – an imaginary box of memories with resonating meanings extracted from it.
A line of hoodie for dev.family – custom web and mobile development company.
Кейс Food to Live. Брендинг упаковки органических продуктов
Food to Live
Nature-Inspired Design
Packaging
Organic food packaging design. Food to Live is a US family business that for three generations has been working to provide its worldwide consumers with healthy & eco-friendly products for a balanced diet. The company offers a broad range of top-quality organic foods such as dried fruits, nuts, seeds, spices, and legumes.
My project "Food to Live" was featured in the "Nature-Inspired Design" category of the Graphic Design Trends 2021 by Behance and Graphic Mama
Onetech
Brand Identity, Packaging
Onetech has expertise in the field of painting all kinds of surfaces. It was easy to design the sign: the letters naturally formed into the number "1", and the dynamic tilt made the logo more recognizable.
SFT
Brand Identity, Packaging
SFT is a sub-brand of the company Stant, which is engaged in producing and selling consumables, hardware, and tools for construction.
Chemie Armor
Brand Identity, Packaging
The largest network of tinting centers for industrial paints in the CIS
Chemie Armor
Brand Identity
The largest network of tinting centers for industrial paints in the CIS
Bayernkraft
Brand Identity
Preview of the new brand identity system of the Bayernkraft multi-brand car dealership.
Ivan Savenkov
kontur.io
svoboda.tech
Colorfactory – Colormarket
Belarus Intuitive Football Tournament Volkswagen Cup
Brand Identity
Brand Identity
Brand Identity
Brand Identity, typeface
Brand Identity
Ivan Savenkov is a ballet dancer, coach, and mentor. The logo had to reflect both the brutal spirit and the plasticity of modern dance and the educational essence of the project.
Colorfactory/Colormarket specializes in technological solutions for the preparation and painting of various types of surfaces
BIFT is an intuitive football tournament for blind and visually impaired people. It was organized by Volkswagen to support the players and help them express themselves.
Kontur.io is a company that develops risk management software using geodata in real-time.
The/ Thirty7
Brand Identity
«The/ Thirty7 is a collective of individuals, who are passionate for visionary solutions and delivering dynamic products. We recognize that implementing creative vision is a privilege shared only by those that can be ruthless in achieving goals.»
SETC
Brand Identity
Southeastern Title Company is an attorney owned and operated full service title and escrow closing company specializing in residential and commercial transactions throughout the state of Florida.
platio
Brand Identity
Logo and identity for Universal API - powerful platform.
healthgoesup.com
Quick and cheap
STA University
Openlager Brand Ecosystem
Brand Identity, UX/UI
Brand Identity
Brand Identity
Brand Identity
Healthgoesup.com is a portal with medical articles and medical research. The resource publishes reliable articles about health that are understandable to any readers.
STA University is an educational project of the logistics company STALOGISTIC, an important component of the umbrella brand.
OpenLedger delivers the blockchain services and custom blockchain development that power real business transformations.
Delivery service identity. Our carriers are people moving around the globe and ready to deliver your shipments.
acquiring-pro
Brand Identity, Environmental Graphics
«Accept payment for goods and services with cards in your store or website».
Adaptopia Warsaw + GNF
Brand Identity
Clevetura
Brand Identity
Logo and corporate identity for the intuitive keyboard system developer. The company developed the same name Clevetura technology and successfully put it into production.

Kindersong
Capsule Style Room
Stalogistic's brand system
Beesender
Brand Identity
Brand Identity
Brand Identity
Brand Identity
Kindersong startup identity. The company develops music applications. For example, for learning to play the piano or vocals.
Here in Vilnius, a team of stylists with many years of experience will teach you how to look stylish every day
Stalogistic is world-class logistics solutions. From container, road and air transportation to project logistics. The company operates in 4 countries with the largest customers around the world.
Beesender is a platform for business automation, omnichannel communications and chatbot creation. Bisender chats deliver valuable messages, automate transactions, handle repetitive requests, and even train employees.
Right Light
Printlabel
Minsk Cycling Society
Ramen by Ronin
Brand Identity
Brand Identity
Brand Identity
Logo
The Minsk Cycling Society was founded in 2011 by a group of activists who are not indifferent to the future of cycling in their city and Belarus as a whole.
«We make authentic Japanese noodles at our facility, following all the rules and technologies of the world’s best manufacturers.»
O!plati
IPSP
6B art workshop
Willbank
Naming, Brand identity concept
Brand Identity
Logo
Brand Identity
QR code payments and money transfers. Just present a QR code in the Oplati app to enable payments for goods and services or scan a vendor's QR code.
Online payment acquiring, POS acquiring, alternative payment methods.
The workshop is no more. Too bad. It was great place!
MK trade: roofing and fences
Brand Identity
MKtrade was founded in 2009 and is now the market leader in the production of galvanized steel products in Belarus.
hoster.by
New Office Environmental Graphics
hoster.by is a cloud solutions and hosting provider that services over 60% of all Belarusian websites.
Kindersong
New Office Environmental Graphics
Kindersong startup identity. The company develops music applications. For example, for learning to play the piano or vocals.
Studio Right. Interfaces. Br#$&!ng. Dev...
foodtech.family
STA Projects
sputnik.systems
Storiz
Corporate Identity
Brand Identity
Brand Identity
Brand Identity
Brand Identity
«We solve business issues at different levels of communication. We believe that a wonderful interface is impossible without branding, and branding is impossible without a deep understanding of interface design».
– We are a travel agency for organizing unique experience tours through Croatia and neighboring countries. We want to share our knowledge and experience and openly talk to our guests about the way we live, what makes us happy and proud, what bothers us, and what we like to eat when family gets together for Sunday lunch.


Custom Web, App and Kiosk Development
Delivery of oversized and heavy cargo can be part of a large project or a separate task. In both cases, such transportation requires special competencies and a professional approach.
Smart home system
Vitamin A
Bank product identity
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