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The refreshed brand identity is simpler and more flexible, and looks back to the original, quirky 1996 logo.
A new brand identity for Thailand's leading entertainment and commerce group.
Brand Identity
Sascha Lobe is a graphic designer working at the intersection of architecture and graphic design, he joined Pentagram as a partner in June 2018.
Previously, Lobe was founder and lead creative director at L2M3; where his work encompassed wayfinding systems, signage, print, branding and identity projects for some of the world's most well-known companies and cultural institutions.
His clients have included Mercedes Benz, Vitra, Adidas, Hugo Boss, Kunstsammlung Nordrhein-Westfalen, Kunstmuseum Stuttgart and Württembergischer Kunstverein. Lobe also created the celebrated identity for the Bauhaus-Archiv Museum, and has collaborated with star-architects, such as Daniel Libeskind. In 2018, Lobe finalised an architectural branding project with David Chipperfield Architects, for the Amorepacific Headquarters in Seoul, South Korea.
Lobe has received over 100 international awards in all areas of visual communication; including the Type Directors Club New York, Red Dot Design Award and European Design Award. Lobe was appointed to the Alliance Graphique Internationale (AGI) in 2009 and is a Professor of Typography at HfG Offenbach. His printed art works are currently held by the design collections of Museum für Gestaltung Zürich, Neue Sammlung München, Kunstbibliothek Berlin, Bibliothèque Nationale de France and Museum Angewandte Kunst Frankfurt.
Previously, Lobe was founder and lead creative director at L2M3; where his work encompassed wayfinding systems, signage, print, branding and identity projects for some of the world's most well-known companies and cultural institutions.
His clients have included Mercedes Benz, Vitra, Adidas, Hugo Boss, Kunstsammlung Nordrhein-Westfalen, Kunstmuseum Stuttgart and Württembergischer Kunstverein. Lobe also created the celebrated identity for the Bauhaus-Archiv Museum, and has collaborated with star-architects, such as Daniel Libeskind. In 2018, Lobe finalised an architectural branding project with David Chipperfield Architects, for the Amorepacific Headquarters in Seoul, South Korea.
Lobe has received over 100 international awards in all areas of visual communication; including the Type Directors Club New York, Red Dot Design Award and European Design Award. Lobe was appointed to the Alliance Graphique Internationale (AGI) in 2009 and is a Professor of Typography at HfG Offenbach. His printed art works are currently held by the design collections of Museum für Gestaltung Zürich, Neue Sammlung München, Kunstbibliothek Berlin, Bibliothèque Nationale de France and Museum Angewandte Kunst Frankfurt.
A native of Yonkers, New York, Emily studied design and filmmaking at the Cooper Union for the Advancement of Science and Art. After graduation she joined the legendary design studio M&Co., collaborating with Tibor Kalman on work for Knoll, Wieden & Kennedy, (the much-missed) Restaurant Florent, and Talking Heads, for whom they made the award-winning music video for for "(Nothing But) Flowers." With Kalman as creative director, Emily was the original designer for the launch of Benetton's critically acclaimed magazine, Colors. Emily cofounded the design studio Number Seventeen in 1993, which operated for (coincidentally, perhaps) 17 years. She joined Pentagram's New York office as partner in 2012.
Emily's work is unique in that it blurs the line between promotion and design—often using language and humor to make an emotional connection. Her clients include film and television, hotels and restaurants, real estate developments, cultural institutions and nonprofit organizations.
Clients and projects include NBC Universal, including brand identities for "30 Rock," "The Tonight Show Starring Jimmy Fallon" and "Saturday Night Live," for whom she has designed the opening title sequence for 19 years, as well as a visual history published by Taschen; strategy and branding for DC Entertainment and the "Justice League" film; strategy and branding for Film Independent.
Emily's work is unique in that it blurs the line between promotion and design—often using language and humor to make an emotional connection. Her clients include film and television, hotels and restaurants, real estate developments, cultural institutions and nonprofit organizations.
Clients and projects include NBC Universal, including brand identities for "30 Rock," "The Tonight Show Starring Jimmy Fallon" and "Saturday Night Live," for whom she has designed the opening title sequence for 19 years, as well as a visual history published by Taschen; strategy and branding for DC Entertainment and the "Justice League" film; strategy and branding for Film Independent.
Cultural perspective involves identity of symbols. The uses of words that are related with the image, the use of heroes in the image, etc. are the symbolization of the image. The cultural perspective can also be seen as the semiotic perspective.
If a building becomes architecture, then it is art
A visual brand identity expert, a graphic designer and a senior lecturer of The Belarusian State University.
The Challenge
A new brand identity for Thailand's leading entertainment and commerce group.
Smoke is a collection of airborne solid and liquid particulates and gases emitted when a material undergoes combustion or pyrolysis, together with the quantity of air that is entrained or otherwise mixed into the mass.
It is commonly an unwanted by-product of fires (including stoves, candles, oil lamps, and fireplaces), but may also be used for pest control (fumigation), communication (smoke signals), defensive and offensive capabilities in the military (smoke-screen), cooking, or smoking (tobacco, cannabis, etc.).
Smoke is a collection of airborne solid and liquid particulates and gases emitted when a material undergoes combustion or pyrolysis, together with the quantity of air that is entrained or otherwise mixed into the mass.
It is commonly an unwanted by-product of fires (including stoves, candles, oil lamps, and fireplaces), but may also be used for pest control (fumigation), communication (smoke signals), defensive and offensive capabilities in the military (smoke-screen), cooking, or smoking (tobacco, cannabis, etc.).
Smoke is a collection of airborne solid and liquid particulates and gases emitted when a material undergoes combustion or pyrolysis, together with the quantity of air that is entrained or otherwise mixed into the mass.
Execution
A new brand identity for Thailand's leading entertainment and commerce group.
Sascha Lobe is a graphic designer working at the intersection of architecture and graphic design, he joined Pentagram as a partner in June 2018.
Previously, Lobe was founder and lead creative director at L2M3; where his work encompassed wayfinding systems, signage, print, branding and identity projects for some of the world's most well-known companies and cultural institutions.
His clients have included Mercedes Benz, Vitra, Adidas, Hugo Boss, Kunstsammlung Nordrhein-Westfalen, Kunstmuseum Stuttgart and Württembergischer Kunstverein. Lobe also created the celebrated identity for the Bauhaus-Archiv Museum, and has collaborated with star-architects, such as Daniel Libeskind. In 2018, Lobe finalised an architectural branding project with David Chipperfield Architects, for the Amorepacific Headquarters in Seoul, South Korea.
Lobe has received over 100 international awards in all areas of visual communication; including the Type Directors Club New York, Red Dot Design Award and European Design Award. Lobe was appointed to the Alliance Graphique Internationale (AGI) in 2009 and is a Professor of Typography at HfG Offenbach. His printed art works are currently held by the design collections of Museum für Gestaltung Zürich, Neue Sammlung München, Kunstbibliothek Berlin, Bibliothèque Nationale de France and Museum Angewandte Kunst Frankfurt.
Previously, Lobe was founder and lead creative director at L2M3; where his work encompassed wayfinding systems, signage, print, branding and identity projects for some of the world's most well-known companies and cultural institutions.
His clients have included Mercedes Benz, Vitra, Adidas, Hugo Boss, Kunstsammlung Nordrhein-Westfalen, Kunstmuseum Stuttgart and Württembergischer Kunstverein. Lobe also created the celebrated identity for the Bauhaus-Archiv Museum, and has collaborated with star-architects, such as Daniel Libeskind. In 2018, Lobe finalised an architectural branding project with David Chipperfield Architects, for the Amorepacific Headquarters in Seoul, South Korea.
Lobe has received over 100 international awards in all areas of visual communication; including the Type Directors Club New York, Red Dot Design Award and European Design Award. Lobe was appointed to the Alliance Graphique Internationale (AGI) in 2009 and is a Professor of Typography at HfG Offenbach. His printed art works are currently held by the design collections of Museum für Gestaltung Zürich, Neue Sammlung München, Kunstbibliothek Berlin, Bibliothèque Nationale de France and Museum Angewandte Kunst Frankfurt.
A native of Yonkers, New York, Emily studied design and filmmaking at the Cooper Union for the Advancement of Science and Art. After graduation she joined the legendary design studio M&Co., collaborating with Tibor Kalman on work for Knoll, Wieden & Kennedy, (the much-missed) Restaurant Florent, and Talking Heads, for whom they made the award-winning music video for for "(Nothing But) Flowers." With Kalman as creative director, Emily was the original designer for the launch of Benetton's critically acclaimed magazine, Colors. Emily cofounded the design studio Number Seventeen in 1993, which operated for (coincidentally, perhaps) 17 years. She joined Pentagram's New York office as partner in 2012.
Emily's work is unique in that it blurs the line between promotion and design—often using language and humor to make an emotional connection. Her clients include film and television, hotels and restaurants, real estate developments, cultural institutions and nonprofit organizations.
Clients and projects include NBC Universal, including brand identities for "30 Rock," "The Tonight Show Starring Jimmy Fallon" and "Saturday Night Live," for whom she has designed the opening title sequence for 19 years, as well as a visual history published by Taschen; strategy and branding for DC Entertainment and the "Justice League" film; strategy and branding for Film Independent.
Emily's work is unique in that it blurs the line between promotion and design—often using language and humor to make an emotional connection. Her clients include film and television, hotels and restaurants, real estate developments, cultural institutions and nonprofit organizations.
Clients and projects include NBC Universal, including brand identities for "30 Rock," "The Tonight Show Starring Jimmy Fallon" and "Saturday Night Live," for whom she has designed the opening title sequence for 19 years, as well as a visual history published by Taschen; strategy and branding for DC Entertainment and the "Justice League" film; strategy and branding for Film Independent.
Cultural perspective involves identity of symbols. The uses of words that are related with the image, the use of heroes in the image, etc. are the symbolization of the image. The cultural perspective can also be seen as the semiotic perspective.
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